About Us
Established in 2014, Worldwide General Trading LLC is among the UAE’s leading importers and distributors of premium consumer products representing major regional and international brands. From its head office in Abu Dhabi, Worldwide General Trading serves the 7 emirates of the UAE while continuously providing distribution excellence in several industries through outstanding quality and exclusive products.
We import, store and timely deliver a wide variety of products to more than 500 outlets including the largest selling chains like ADNOC, ENOC, Emarat, and 7eleven.Our professionally trained sales team give brand partners full product support for building brands and increasing market share in the region.
With integrity and persistence as our core values in the business, we are committed to delivering the best products to our customers and a premium experience to our clients.
Through our continuous efforts, committed team members, and visionary approach, I can proudly say that today Worldwide General Trading LLC is one of the leading importers and distributors of Fast Moving Consumer Goods (FMCG) in the UAE. From our offices in the capital- Abu Dhabi, we also represent a number of globally renowned food and non-food brands on exclusivity basis. From importing to transportation and warehousing, we develop efficient distribution schemes while keeping costs low.
This year, we are also extremely proud that we are introducing a new concept for wholesale shopping that combines exclusivity and best quality. Our goal is to develop the regional wholesale shopping experience to a premium level. We value our customers so we are keen to bring them the best value in terms of products and prices.
In conclusion, I believe that our success lies on our strong business ties with leading suppliers and partners, and our solid relationship with our loyal customers and committed workforce. Without all of them we couldn’t have reached here, and with them I believe that the sky will not be the limit following a country that taught us that aspirations have no limit.
ALAA FARAJ
CEO – Worldwide General Trading LLC
Fueled by the vision of ensuring that only best products and brands are delivered to consumers in the UAE, Worldwide General Trading has developed over the years to become one of the leading FMCG distribution business in the UAE. With state-of-the art warehouses, Worldwide is set to offer export, import, distribution, and wholesale services for leading local and international brands.
Worldwide Distribution was established in 2014 as one small store in Mina Zayed and through the years it has become one of the prominent FMCG distributors in the UAE. With quality and excellence as its core values, Worldwide Distribution was always committed to bringing the best products worldwide with reasonable prices.
Through our highly dedicated team of merchandisers, sales managers, and promoters who maintain a deep understanding of channels and customers’ needs, we continuously deliver excellence at the Point of Purchase.
We are committed to:
- Efficient brand promotion
- Strong partnership
- Successful achievement of sales & distribution set goals
- Continuous evaluation to improve effectiveness
- Providing updated performance reports to partners covering channels and competition track
Following the increasing selective consumer tastes and growing competition in the region, PALLETS, a new concept in modern wholesale, offers a premium wholesale shopping experience within the highest standards of quality and delivery. At PALLETS, customers can find a variety of unique, distinctive and premium products in one destination. PALLETS is designed to offer a premium shopping wholesale experience that is one of a kind in the region. You can also shop online through e-commerce website, and we are ready to deliver your favorite brands at your footstep.
- Fresh Food
- Frozen Food
- Packaged Food
- Canned Food
- Healthy Food
- Organic Food
- Pet Food
- Cereals, Grains and Pulses
- Condiments and Dressings
- Dairy Products
- Nuts, Seeds and Dried Fruit
- Oils and Fats
- Confectionary
- Bottled Water
- Hot Drinks
- Cold Drinks
- Soft Drinks
- Energy Drinks
- Functional Drinks
- Oral Care
- Personal Care
- Nutrition
- Dietary supplements
- Over the Counter
- Medicines
- Baby Food
- Baby Care
- Maternity Care
- Wipes
- Intimate Hygiene
- Special occasions
- Events
- Celebrations
- Skincare
- Haircare
- Cosmetics
- Fragrances
- Deodorant
