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Established in 2014, Worldwide General Trading LLC is among the UAE’s leading importers and distributors of premium consumer products representing major regional and international brands. From its head office in Abu Dhabi, Worldwide General Trading serves the 7 emirates of the UAE while continuously providing distribution excellence in several industries through outstanding quality and exclusive products.
We import, store and timely deliver a wide variety of products to more than 500 outlets including the largest selling chains like ADNOC, ENOC, Emarat, and 7eleven.Our professionally trained sales team give brand partners full product support for building brands and increasing market share in the region.
With integrity and persistence as our core values in the business, we are committed to delivering the best products to our customers and a premium experience to our clients.

Mission

To work progressively towards meeting the increasing market demands through efficient & innovative distribution channels and a premium wholesale experience.

Vision

To become a globally recognized distribution and wholesale company delivering an exceptional trading experience.

Our Values

INTEGRITY

Worldwide General Trading's team sustains a rigorous work ethic that is built on honesty, transparency, and credibility.

PERSISTENCE

Worldwide General Trading is highly committed and persistent to provide the best to the consumer and the community.

EXCELLENCE

Worldwide General Trading adopts the latest innovative and creative practices to achieve excellence in different fields.

QUALITY

Worldwide General Trading's diverse line of products is known for its superior quality and reasonable prices.

Message

Since the establishment of Worldwide General Trading LLC in 2014, I had one objective in mind to bring unique product lines to the market and work on delivering a premium business experience to both suppliers and end customers.

Through our continuous efforts, committed team members, and visionary approach, I can proudly say that today Worldwide General Trading LLC is one of the leading importers and distributors of Fast Moving Consumer Goods (FMCG) in the UAE. From our offices in the capital- Abu Dhabi, we also represent a number of globally renowned food and non-food brands on exclusivity basis. From importing to transportation and warehousing, we develop efficient distribution schemes while keeping costs low.

This year, we are also extremely proud that we are introducing a new concept for wholesale shopping that combines exclusivity and best quality. Our goal is to develop the regional wholesale shopping experience to a premium level. We value our customers so we are keen to bring them the best value in terms of products and prices.

In conclusion, I believe that our success lies on our strong business ties with leading suppliers and partners, and our solid relationship with our loyal customers and committed workforce. Without all of them we couldn’t have reached here, and with them I believe that the sky will not be the limit following a country that taught us that  aspirations have no limit.

ALAA FARAJ
CEO – Worldwide General Trading LLC

WE are FAST
WE are FAST
Responding to the market’s needs
WE are FOCUSED
WE are FOCUSED
Brining premium brands from the world to the UAE
WE are FLEXIBLE
WE are FLEXIBLE
Adapting to new trends and business innovations

General Trading

Fueled by the vision of ensuring that only best products and brands are delivered to consumers in the UAE, Worldwide General Trading has developed over the years to become one of the leading FMCG distribution business in the UAE. With state-of-the art warehouses, Worldwide is set to offer export, import, distribution, and wholesale services for leading local and international brands.

Distribution

Worldwide Distribution was established in 2014 as one small store in Mina Zayed and through the years it has become one of the prominent FMCG distributors in the UAE. With quality and excellence as its core values, Worldwide Distribution was always committed to bringing the best products worldwide with reasonable prices.

Through our highly dedicated team of merchandisers, sales managers, and promoters who maintain a deep understanding of channels and customers’ needs, we continuously deliver excellence at the Point of Purchase.

We are committed to:

  • Efficient brand promotion
  • Strong partnership
  • Successful achievement of sales & distribution set goals
  • Continuous evaluation to improve effectiveness
  • Providing updated performance reports to partners covering channels and competition track

Wholesale

Following the increasing selective consumer tastes and growing competition in the region, PALLETS, a new concept in modern wholesale, offers a premium wholesale shopping experience within the highest standards of quality and delivery. At PALLETS, customers can find a variety of unique, distinctive and premium products in one destination. PALLETS is designed to offer a premium shopping wholesale experience that is one of a kind in the region. You can also shop online through e-commerce website, and we are ready to deliver your favorite brands at your footstep.

Our Products

Food
Beverages
Health & Wellness

Food

  • Fresh Food
  • Frozen Food
  • Packaged Food
  • Canned Food
  • Healthy Food
  • Organic Food
  • Pet Food
  • Cereals, Grains and Pulses
  • Condiments and Dressings
  • Dairy Products
  • Nuts, Seeds and Dried Fruit
  • Oils and Fats
  • Confectionary
food - Copyn

Beverages

  • Bottled Water
  • Hot Drinks
  • Cold Drinks
  • Soft Drinks
  • Energy Drinks
  • Functional Drinks
beverages - Copyn

Health & Wellness

  • Oral Care
  • Personal Care
  • Nutrition
  • Dietary supplements
  • Over the Counter
  • Medicines
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Baby, Feminine & Family
Skincare & Cosmetics
Gifts & Souvenirs

Baby, Feminine & Family

  • Baby Food
  • Baby Care
  • Maternity Care
  • Wipes
  • Intimate Hygiene
baby feminine family - Copyn

Gift Items & Souvenirs

  • Special occasions
  • Events
  • Celebrations
gifts & souvenirsn

Skincare & Cosmetics

  • Skincare
  • Haircare
  • Cosmetics
  • Fragrances
  • Deodorant
skincare - Copyn